MOKO AB is a construction company focused on streamlining the building process with a automated, digitalized and modular building process. The company was founded 2018, as a part of the SIBS group, and it's growing fast. When I started working with MOKO they had no apparent presence online and their only brand assets was their logo.

During the spring of 2020 I put together a brand strategy, visual identity, website, and social media pack for MOKO. The mail goal was to attract and attain talent. 


​More details of my work below.

VISUAL IDENTITY, WEBSITE,
SOCIAL MEDIA: STRATEGY, CONTENT PLAN & DESING
MOKO

OBJECTIVE

MOKO is growing fast and needs to hire a lot of new employees within a short period of time. Therefore, it was now time to establish a digital presence where MOKO can advertise their vacant roles, as well as attract new talent by communicating about their company's product, projects, and culture.

DELIVERY

• A visual identity: font, colors, imagery that focused on communicating their main brand drivers: efficiency and modularity. 
• A website on Wix.com with one cover page and then one continuous scroll page with all the important sections.

TIMELINE

Feb 2020: Project process, brand related workshops with leading team.

Mars 2020: Brand & communications strategy. Workshops with leading teamt related to the creative development of the website + start construction of website. 

April 2020 - June 2020: Website design and completion. 

June 2020 - December 2020: Administrating the website with updates and changes. Social media strategy, content design & admin.

 

BRAND STRATEGY
MOKO

In a series of workshops, we discussed the brand by exploring the models below. From that work, I extracted the brand strategy which ended up consisting of four categories throughout; Product, Projects, About Us and Work With Us. We also landed on a Purpose and Promise for MOKO where we later could extract messaging from.

 

VISUAL IDENTITY
MOKO

WEBSITE LAPTOP
MOKO

 
 

SOCIAL MEDIA STRATEGY & PLAN
MOKO

 

CONTENT DESIGN
MOKO