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MOKO AB is a construction company focused on streamlining the building process with a automated, digitalized and modular building process. The company was founded 2018, as a part of the SIBS group, and it's growing fast. When I started working with MOKO they had no apparent presence online and their only brand assets was their logo.
During the spring of 2020 I put together a brand strategy, visual identity, website, and social media pack for MOKO. The mail goal was to attract and attain talent.
More details of my work below.
VISUAL IDENTITY, WEBSITE,
SOCIAL MEDIA: STRATEGY, CONTENT PLAN & DESING
MOKO is growing fast and needs to hire a lot of new employees within a short period of time. Therefore, it was now time to establish a digital presence where MOKO can advertise their vacant roles, as well as attract new talent by communicating about their company's product, projects, and culture.
• A visual identity: font, colors, imagery that focused on communicating their main brand drivers: efficiency and modularity.
• A website on Wix.com with one cover page and then one continuous scroll page with all the important sections.
Feb 2020: Project process, brand related workshops with leading team.
Mars 2020: Brand & communications strategy. Workshops with leading teamt related to the creative development of the website + start construction of website.
April 2020 - June 2020: Website design and completion.
June 2020 - December 2020: Administrating the website with updates and changes. Social media strategy, content design & admin.
In a series of workshops, we discussed the brand by exploring the models below. From that work, I extracted the brand strategy which ended up consisting of four categories throughout; Product, Projects, About Us and Work With Us. We also landed on a Purpose and Promise for MOKO where we later could extract messaging from.