POWERFUL GRACE CLUB
AUG 2021

Logo rework

Adobe: Ai  •  Canva
Project Management  •  Client Management

POWERFUL GRACE CLUB
2020

Visual Identity, website, social media content design

Squarespace  •  Adobe: Ps, Ai, Id  •  Canva  •  Keynote
Project Management  
•  Client Management

BACKGROUND

Powerful Grace Club is an online fitness club for women and was founded by Vanessa, a personal trainer and former account manager in the advertisement industry. Vanessa hired me in the early stages of her project. She needed help to create the visual identity, build the website and there after establish social media.

OBJECTIVE

To create an online and on-demand fitness brand that competes with the big ones out there. Unique aspects and design principles of the brand are by women for women, being the best you, and the international direction being Italian-Swiss oriented. 

DELIVERY

•  A visual identity: logo, typeface, colors.
•  A website on Squarespace, incluing layout and user experience. Big focus on booking system usability and design (UX/UI). 
•  Posts and GIF's created in Canva and InDesign for Instagram. 
•  An in-depth guideline on how to manage the website.

VISUAL IDENTITY & BRAND ASSETS

INSTAGRAM POSTS AND STORIES