• Create a cohesive, on-brand, account page with a Nordic look.
• Plan ahead for a steady flow (1 post / week).
In order to fulfill the objective, I identified four key perspectives of the brand: Product, Consumer, Functionality and Personality. This boiled down to 4 themes I used to create content; Carmex+Functionality, Carmex+Personality, Consumer+Functionality and Consumer+Personality.
In order to create a varied but cohesive expression on Instagram, I decided to keep the order consistent with the themes when posting. This way, no perspective gets left out or over-represented.
The content package consisted of 29 posts for instagram, including design and copy. The images is a mix of my own photography and design together with images from Unsplash and reworked images from Carmex.
Above is an excerpt of the complete content plan.
Above is a mock-up of the feed based on the content plan.